In this episode, Annie and Leah talk about the tough topic of setting your fees for your private lactation practice. It’s so important to know your worth as a business owner and to represent that fairly within your specific market. Once you’ve set your rate, you can begin working towards long-term goals for your business as a whole.
- How do you come up with your fees? And what your fees say about your business
- How low is too low? Nobody wants to be in a race to the bottom—including our clients
- Discounts and sliding scales: The ethical, professional way to offer lower rates
- Where do I begin? How to figure out your number
- Communicating your value: How to market your worth
- The big picture: Growing your business and your long term goals
- Be your own motivation: Always improving, never settling
- "Don’t look for your fees to solve the complicated world problem that people can’t afford lactation consultants - You are not going to fix that problem by having low fees
- "Charge what you’re worth, but then you have to make yourself worth it"
- "You’ve changed the trajectory of another person’s life"
- "You are literally changing the world If you can’t own your worth, no one will"
- "Take a stand to really be paid what we’re worth and what we’re bringing to the table for the whole human race"
Annie’s Tech Tip:
Keeping online payment systems organized
Leah’s Marketing Tip
Making connections with local hospitals
Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas. Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City, and the creator of Paperless IBCLC.